Evaluation; Evaluation 5

How did you attract/ address your audience?

In the Music Industry the importance of being unique and standing out is crucial in order to be successful. But to support this there needs to be an audience in which purchase the Magazine.I had to consider a variety of elements in which would address my audience as a collective and independently. 

Language- I feel that the power of language is the most significant strength in attracting my target audience. The language used on the Cover lines provides a preview of the content which determines my niche markets interest or lack of interest. My title; We Want Indie intensionally has a chanting feel to it in which the audience can relate to when at a festival or concert and the Coverlines such as " The Maccabees Buzzing into the scene" present visual imagery intwined into text.

Images-When taking my photographs I explored a variety of different camera angles, shot composition, framing  and movement in order to make sure I had a variety of choice depending on what imagery would best suit my Magazine . the video below represent the thought process I had. My Final Front cover image is presenting a angled gaze in which reveals my models clothing and additional features in order to intice the audience.

Make your own photo slideshow at Animoto.

Colours and Fonts- The significance of colour and fonts is to lure the reader into buying my magazine. Throughout the Front Cover and Contents Page the font compliments the colour scheme of red, black and white. on pages 3-4 of my Double page spread the font type and colour was chosen to compliment the spread yet also continue the unified house style. The juxtaposing image provides evidence of the process of concideration for my Colour scheme.

Design elements & Minor Details-When designing the layout of my magazine my aim was to be unique yet fit the dimensions and structure of a Music Magazine. On a personal level this was the most hardest in order of constructing a suitable layout that would successfully attract and address my audience. An example of a design element is shown below of the introduction of gems. This process not only took manipulation of images but a development of bringing an idea to life.The significance of minor details is to attract the readers attention in contrast with the major details and present the reader with a unique aspect and point of view. On my Front Cover the use of + signs and gems input in presenting a unique style that my magazine has.

Theme- By exploring with themes such as style and image and festival, I was able to use factors of both in order to attract my audience. The print preview of Glogster below show my collage and brainstorm of ideas in which I would use to support my magazine and provide an undertone in attracted the audiences attention.

Price-My magazine pricing is £2.20 on a weekly bases , which is the same pricing as NME and KERRANG. This supports my research in identifying a reasonable price in proportion to the amount of pages. 

UNIQUE SELLING POINT- In order to increase my magazines potential further, I decided that a Unique selling point was essential. My unique selling point was the free Leyla Hills CD provided when purchasing the magazine.