Evaluation; Evaluation 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product? 

When observing my Preliminary Contents against my my Music Magazine, it is clear how my  knowledge of photoshop and of the music magazine industry in general is reflected on my final task.

Space- The amount of excess space available on my Preliminary Contents page presents a minimalistic layout in which is not common for a magazine. My music magazine fills the layout of the pages but not consuming them completely that they are too busy

Block- The use of block text and block shapes is a development from my preliminary task to my Music contents. The layout of the block text originally looked unprofessional but complimented the text. I therefore developed this idea in using the blocks to support the headings on my Music contents.

Individuality and design- When first being exposed to expressing creativity yet relevance in Photoshop, I struggled with my Preliminary task to explore fonts, colour scheme, layout and design. The use of ellipses may have baffled the reader due to the complexed layout, the italic font also could contribute in portraying my contents as confusing.  Whereas my music magazine consists of a continuation of visible fonts and minor aspects of the layout in which present the individuality of the magazine with creative effects. The structure of the Contents is also sharper due to my initial flat plans, presenting the organisation of columns whereas my Preliminary task did not follow a structure or plan.

Image quality- My image quality I feel has not significantly developed, the use of images seem to lack creativity on my Preliminary Contents but the sharpness and clarity I feel is on par with my final contents images.

Consuming Content- I feel the cover lines are addressing relevant topics in my preliminary task but are insignificant as they do not consume the reader’s attention due to the simplicity of their appearance. On my Music Magazine Contents, I also feel the coverlines are addressing relevant topics, but I have explored Puns and catchy phrasing such as; “The Maccabees buzzing into the scene.” As well as that I considered the presentation of my Features and Content.

Evaluation; Evaluation 5

How did you attract/ address your audience?

In the Music Industry the importance of being unique and standing out is crucial in order to be successful. But to support this there needs to be an audience in which purchase the Magazine.I had to consider a variety of elements in which would address my audience as a collective and independently. 

Language- I feel that the power of language is the most significant strength in attracting my target audience. The language used on the Cover lines provides a preview of the content which determines my niche markets interest or lack of interest. My title; We Want Indie intensionally has a chanting feel to it in which the audience can relate to when at a festival or concert and the Coverlines such as " The Maccabees Buzzing into the scene" present visual imagery intwined into text.

Images-When taking my photographs I explored a variety of different camera angles, shot composition, framing  and movement in order to make sure I had a variety of choice depending on what imagery would best suit my Magazine . the video below represent the thought process I had. My Final Front cover image is presenting a angled gaze in which reveals my models clothing and additional features in order to intice the audience.

Make your own photo slideshow at Animoto.

Colours and Fonts- The significance of colour and fonts is to lure the reader into buying my magazine. Throughout the Front Cover and Contents Page the font compliments the colour scheme of red, black and white. on pages 3-4 of my Double page spread the font type and colour was chosen to compliment the spread yet also continue the unified house style. The juxtaposing image provides evidence of the process of concideration for my Colour scheme.

Design elements & Minor Details-When designing the layout of my magazine my aim was to be unique yet fit the dimensions and structure of a Music Magazine. On a personal level this was the most hardest in order of constructing a suitable layout that would successfully attract and address my audience. An example of a design element is shown below of the introduction of gems. This process not only took manipulation of images but a development of bringing an idea to life.The significance of minor details is to attract the readers attention in contrast with the major details and present the reader with a unique aspect and point of view. On my Front Cover the use of + signs and gems input in presenting a unique style that my magazine has.

Theme- By exploring with themes such as style and image and festival, I was able to use factors of both in order to attract my audience. The print preview of Glogster below show my collage and brainstorm of ideas in which I would use to support my magazine and provide an undertone in attracted the audiences attention.

Price-My magazine pricing is £2.20 on a weekly bases , which is the same pricing as NME and KERRANG. This supports my research in identifying a reasonable price in proportion to the amount of pages. 

UNIQUE SELLING POINT- In order to increase my magazines potential further, I decided that a Unique selling point was essential. My unique selling point was the free Leyla Hills CD provided when purchasing the magazine.

Evaluation, Evaluation 4

Who would be the audience for your media product?

In order to identify a Niche Market I had to do a excessive amount of research as this would be crucial when constructing my Magazine. Not only did I use internet based sources, I explored existing magazines, Uk Tribes, current statistics as well as the general public. These sources then helped me to identify my specific market who answered series of questionnaires to provide me with a detailed insight into what my audience look for in a music Magazine. With my initial audience being both male and female aged 16-19, I then altered this due to further research by not providing a set age range and the identification of my niche market being selected by style and taste rather than age.

In order to attract my audience I needed to first identify it. Therefore I researched on UK Tribes in which provided me with an outline of the Stereotypes whom my Magazine would appeal to.
According to my research my Target audience would be the " Indie Scenesters" and their physical appearance and attributes would be ( based on survey results from 2007); 

Wearing:
 

Foppish, floppy haircut
Waistcoat
Thick rimmed glasses
A lovely coiffeured fringe (on both boys and girls)
Cardigan
Stripy T-shirt
Bleached hair for the girls
Tight jeans, maybe white?
Pork-pie hat
Braces
Harrington-style jacket
Long on top, short on the sides hair-cuts
Converse or winklepicker shoes

Girls - lumps of hair removed in unexpected places on head


Carrying:
 

Canvas bag on shoulder (preferably Rough Trade branded)
7 inch by their favourite band

Ipod
CDR of their own demo
Pouch of rolling tobacco 

In order to identify if my media product represented the intended social group, I asked a member from my target audience to explore the front cover and identify what attributes represent the indie/rock/folk genre of magazine. I then asked her to compare any similarities and differences to an existing edition of NME including Florence Welsh in which I previously annotated;

This post represents evidence in the depth of my research and exploration of the “stereotypical” image in which my niche market would be .






This post presents my own creation of members of my target audience, based on my research.

  Target Audience by sandhyagulsin on GoAnimate
This video as posted on my blog, was my creation of a typical member of my Target audience.
Video Maker - Powered by GoAnimate.

The JICNAR Scale
(Joint Industry Committee for National Readership Surveys)  The table below represents a scale in which Media producers use in order to help identify and target a specific demographic. The are six elements to the scale and are identified as follows:
My aimed audience would be C2 and D 

In order to further identify if my magazine is successful in attracting the audience in which I identified from my research and planning. I presented my target audience with the Final completion of my Magazine and asked them a series of questions. The results are shown below.

Evaluation; Evaluation 6

what have you learnt about technologies from the process of constructing this product?

When I initially started the process of exploration with technology I remained to the programs I was comfortable with, such as paint and Microsoft word, I didn’t consider the relevancy of these programs in relation to my construction. When I first started using Photoshop Cs4 and Cs6 I found it very challenging understanding this new source of technology and programming that I was unfamiliar with but throughout the progression of my magazine construction I gradually developed and became more advanced. The video below shows my exploration of using the different aspects of the blur tool when constructing the background for my double page spread.

INTERACTIVITY- The impact of using the internet and visual mediums to not only research but to create my Magazine worked to my advantage in having the benefit of being able to explore; sound, images and videos. This flexibility also allowed me to put my creative ideas to practice.



I also used a variety of websites and programs in which support Photoshop when constructing my magazine and also to present an exhausting use and exploration of ICT. Further supporting the post and video shown, the list below shows the selection of programs and websites I have used;

Evaluation; Evaluation 3

  

What kind of Media institution will distrubute your media product and why?

A Media institution is often a profit based establishment that is in charge of distributing, marketing and producing different media products. There are two types of distribution networks;

Major- this is where stratagies are aimed to saturate the market by promoting their magazine in major retail stores such as Sainsburys, HMV and itunes. Mass produced produced products are able to be sold at a lower price in which the magazine can invest the money in creating creater success for the future editions.

 Independant -  Whereas major networks focus on profit, Independant networks concentrate on the audience and the individuality of the magazine. Due to the unique authenticity of these networks, the distribution of these magazines are Urban Underground shops or online. This highlights the niche market and the true fan basis of the magazine. With the popularity of the internet growing each year this has resulted in being successful.

 My research on networks made me concider taking a gamble in exploring Independant networks. But my conclusion would be to portray aspects of the Independant network such as individuality and audience consideration in my Major networked magazine.

Magazines can be distributed through bookstores, news stands, mail, via the internet

 these have three elements of circulation; Paid circulation- Paid circulation is where the issue or subscription of magazine is sold to the readers for a price, either annual fee or monthly price and then the magazine is delivered directly. Non-paid circulation- Non-paid circulation is where there is no set cover price for example given away or distributed with other products or publications. Controlled Circulation- Controlled circulation is where the magazine is only distributed to a niche market often identified by a survey.

These statistics represent the the downfall of circulation of music magazines conciderably decreasing in recent years, I had to concider innovative ideas in which would not only increase my target audience but contribute in increasing the technology fuelled world into reverting back to Music Magazine consumption. This information helped me identify the importance of shared camaraderie and how the financial state of the publisher I chose would have to be considered due to the industry being in a state of flux.










Overall with my first choice of publishing being IPC Media, I feel I am taking risk. When placed against other magazines I feel my magazine is more unique and individual, whereas in other companys it will fit as a collective. I also relied on statistics to help me make this decision. I would like my my magazine to appeal to both Males and females, therefore a more mainstream audience and from previous research there is a gap in the market for this type of wider audience.

Final Pieces

Double Page Spread Final pages 3-4