Research, Identifying the target audience UK Tribes

When trying to identify the target audience I need to research what appeals to the youth at present. With Adults they are categorised by factors such as income whereas this cannot apply to the youth. in 2005 Channel 4 created a youth market categorising different notions of Tribes with information on hobbies, fashion and musical interest. By referring to UK Tribes this then provided information about which genres would compliment my Magazine.

When doing my research on Media consumption, the most successful media promotion for magazines was " Leading edge" as the chart shows. The media consumption of this is extremely high on the internet which would be ideal when making a website for magazine promotion.

According to UK Tribes the most common brands that represent indie Scenesters are shown below. This is helpful in looking for suitable and relevant advertisement pages in my Magazine;

 The list below presents survey results in 2007 on how to identify a "scenester chic" in Britain;

Wearing:
 

Foppish, floppy haircut
Waistcoat
Thick rimmed glasses
A lovely coiffeured fringe (on both boys and girls)
Cardigan
Stripy T-shirt
Bleached hair for the girls
Tight jeans, maybe white?
Pork-pie hat
Braces
Harrington-style jacket
Long on top, short on the sides hair-cuts
Converse or winklepicker shoes

Girls - lumps of hair removed in unexpected places on head


Carrying:
 

Canvas bag on shoulder (preferably Rough Trade branded)
7 inch by their favourite band

Ipod
CDR of their own demo
Pouch of rolling tobacco


This is useful in helping me stereo-typically dress my model to fit the image needed to present my Genre.