Evaluation; Evaluation 3

  

What kind of Media institution will distrubute your media product and why?

A Media institution is often a profit based establishment that is in charge of distributing, marketing and producing different media products. There are two types of distribution networks;

Major- this is where stratagies are aimed to saturate the market by promoting their magazine in major retail stores such as Sainsburys, HMV and itunes. Mass produced produced products are able to be sold at a lower price in which the magazine can invest the money in creating creater success for the future editions.

 Independant -  Whereas major networks focus on profit, Independant networks concentrate on the audience and the individuality of the magazine. Due to the unique authenticity of these networks, the distribution of these magazines are Urban Underground shops or online. This highlights the niche market and the true fan basis of the magazine. With the popularity of the internet growing each year this has resulted in being successful.

 My research on networks made me concider taking a gamble in exploring Independant networks. But my conclusion would be to portray aspects of the Independant network such as individuality and audience consideration in my Major networked magazine.

Magazines can be distributed through bookstores, news stands, mail, via the internet

 these have three elements of circulation; Paid circulation- Paid circulation is where the issue or subscription of magazine is sold to the readers for a price, either annual fee or monthly price and then the magazine is delivered directly. Non-paid circulation- Non-paid circulation is where there is no set cover price for example given away or distributed with other products or publications. Controlled Circulation- Controlled circulation is where the magazine is only distributed to a niche market often identified by a survey.

These statistics represent the the downfall of circulation of music magazines conciderably decreasing in recent years, I had to concider innovative ideas in which would not only increase my target audience but contribute in increasing the technology fuelled world into reverting back to Music Magazine consumption. This information helped me identify the importance of shared camaraderie and how the financial state of the publisher I chose would have to be considered due to the industry being in a state of flux.










Overall with my first choice of publishing being IPC Media, I feel I am taking risk. When placed against other magazines I feel my magazine is more unique and individual, whereas in other companys it will fit as a collective. I also relied on statistics to help me make this decision. I would like my my magazine to appeal to both Males and females, therefore a more mainstream audience and from previous research there is a gap in the market for this type of wider audience.